Environdent Instrument Recycling Program
Started in 1995, Environdent was the first program that offered dental practitioners the opportunity to recycle their instruments and receive one free Hu-Friedy instrument of their choice. In 2012 the program was rebranded and moved to Hu-Friedy.com – becoming easier for end users to login, print out a mailing form and select their free goods. Environdent continues to be the premier dental recycling program in the industry. During the rebrand I was the lead designer on Environdent program - responsible for the creative execution of printed marketing material, social media creative and infographics. Continuous awareness and campaigns keep Environdent growing, averaging over 700k instruments recycled a year.